South Korea's Devdi raises follow-on from MYSC to expand rent card payments

What's the deal? DevdiDealroom has a profile for this one. Try Dealroom →, the South Korean fintech and proptech startup behind rent card-payment platform Zipup Pay, has raised an early-stage follow-on round led by impact investor MY Social Company (MYSC)Dealroom has a profile for this one. Try Dealroom →. The amount was not disclosed.

What does it do? Zipup Pay lets tenants pay monthly rent by credit card without needing separate consent from landlords, who still receive rent in their accounts as before. It supports instalments and simple-payment options such as Kakao Pay and Naver PayDealroom has a profile for this one. Try Dealroom → points.

Why now? This marks a quick re-raise for Devdi, which took seed funding from MYSCDealroom has a profile for this one. Try Dealroom → in 2025 and closed a pre-A round including MYSC and SJ Investment PartnersDealroom has a profile for this one. Try Dealroom → in the first half of 2026. MYSC is backing the company again and plans to help it build ties with financial and real-estate platforms.

What's the endgame? Devdi is extending from residential rent into commercial leases, where rent sizes and contract terms vary more widely. It also plans to deepen B2B integrations so users of outside platforms can tap Zipup Pay without switching services, and eventually to build tenant-facing financial products from its payment data.

By the numbers: MYSC said card payments make up less than 0.5% of South Korea's US$92.2B annual rent market, leaving tenants with limited payment choice. The firm noted Devdi's verification technology and "high re-payment rate" as evidence of real demand; the market figures are MYSC's own, with methodology undisclosed.

What could go wrong? Rent card payments carry fraud risk, which Devdi says it counters by cross-checking lease contracts, collection accounts, and property rights through a patented verification system. The company says it has run without a financial incident since its December 2024 launch and holds ISO 9001 and ISO 27001 certifications.

The signal: With rent burdens rising, payment flexibility and cash-flow management are opening space for new fintech services. Devdi's re-raise reflects investor appetite for that gap — though with the amount undisclosed and partnerships yet to prove recurring revenue, the story is one of growth-stage funding rather than a verified large deal.

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