Finland's Norrin buys Gothenburg data firm Mindcamp in Swedish push

What's the deal? Finnish AI-assisted data management consultancy NorrinDealroom has a profile for this one. Try Dealroom → has acquired Gothenburg-based MindcampDealroom has a profile for this one. Try Dealroom → for an undisclosed sum. Mindcamp specialises in data-driven leadership and advanced analytics, employing around 40 data, BI, and AI experts with revenue of about €5 million.

Why now? It is Norrin's second major acquisition in Sweden within a year, following its purchase of Stockholm-area firm BizoneDealroom has a profile for this one. Try Dealroom → in November 2025. Swedish operations now make up nearly a quarter of the company's turnover.

What's the endgame? Norrin aims to grow in Sweden by more than 30% a year. "The Gothenburg area, alongside Stockholm, is a very interesting growth hub," chief executive officer Seppo Kuula said, citing strong technology skills and rising interest in applying AI.

Norrin employs roughly 250 experts and expects revenue to top €30 million this year, with Swedish operations accounting for about €7 million. Its clients include BolidenDealroom has a profile for this one. Try Dealroom →, KicksDealroom has a profile for this one. Try Dealroom →, SkanskaDealroom has a profile for this one. Try Dealroom →, and Östgötatrafiken.

The signal: The deal reflects consolidation among Nordic consultancies racing to build practical AI and analytics capabilities, with Finnish firms expanding into Sweden to capture faster-growing markets.

Read more: markkinointiuutiset.fi

Image credit: infomatique