PureGym buys Switzerland's NonStop Gym for £235M in low-cost fitness push
What's the deal? PureGymDealroom has a profile for this one. Try Dealroom → has agreed to acquire NonStop GymDealroom has a profile for this one. Try Dealroom → (NSG), one of Switzerland's leading low-cost fitness businesses, for £235 million. NSG runs 47 sites, and the deal is expected to complete on November 2.
What changes? The combination creates Switzerland's largest low-cost fitness operator, with more than 100 gyms by the end of 2026. NSG will be rebranded as PureGym to create a single national identity.
Why it fits: NSG operates in French and Italian-speaking Switzerland, while PureGym is established in German-speaking regions. The merged network covers the country's main language areas.
PureGym intends to keep NSG's team and operational capabilities, adding the resources and investment capacity of a larger international group.
What they're saying: "We have long admired NSG and their team, who have built an excellent business, with market-leading performance and member satisfaction," said Alex Wood, chief executive officer of PureGym.
He added that the deal "makes a lot of sense for PureGym strategically, financially and for our members," and called it "an important step in PureGym's international growth strategy."
The signal: The acquisition follows UK-based PureGym's 2024 purchase of Blink FitnessDealroom has a profile for this one. Try Dealroom → in the US, underscoring its strategy of expanding across international fitness markets. As low-cost gym chains consolidate, PureGym is building scale market by market.
Read more: europesays.com
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