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Pure Gym
Gym operator based in the uk, providing fitness facilities for its members
About Pure Gym
PureGym is a leading fitness chain that provides affordable, 24/7 access to state-of-the-art gym facilities across the UK. Catering to a diverse clientele, including fitness enthusiasts, beginners, and busy professionals, PureGym operates in the highly competitive health and wellness market. The business model is based on a low-cost, high-value proposition, offering flexible membership options with no long-term contracts. Revenue is generated through membership fees, personal training sessions, and the sale of fitness-related products such as clothing, equipment, and nutritional supplements. PureGym's strategic focus on accessibility, affordability, and quality has enabled it to expand rapidly and maintain a strong market presence.
Source: Dealroom company dataAt a glance
- Status
- Acquired
- Founded
- 2009
- Headquarters
- London, United Kingdom
- Employees
- 3,890
- Open positions
- 297
- Dealroom signal
- 46.7/100
- Industry
- Sports
- Sub-industry
- Fitness, Sport League & Club
- Sector
- Sports, Outside Tech
- Client focus
- b2c
- Investment activity
- 2 companies, latest Oct 2024
- Capital deployed
- —
- Preferred round
- ACQUISITION
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| GROWTH EQUITY NON VCOther financing | Dec 2025 | $45M | — | Undisclosed | ↗ |
| GROWTH EQUITY VCOther financing | Sep 2024 | $198M | — | Undisclosed | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Pure Gym is 4.1M monthly website visits, up 32.3% over the last three months. Pure Gym's team grew 2.7% over the past year.
Open positions
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Blink FitnessNew York City, United StatesCleanest and friendliest affordable gym in north america
$121Mvaluation
Fitness World ASAarhus, DenmarkFitness World AS is a fitness club operator that manages over 100 centers across Ireland
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Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A1 investor entered at this stage
Magenta Partners
Series B and later1 investor entered at this stage
Other known investors1 additional known investor
Leonard Green & Partners
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Pure Gym on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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