FundraiseOct 14, 2026, 18:07 UTC

Round lands £4M from Foresight to scale its creator-economy platform

What's the deal? Round, a London-based technology-enabled digital agency, has raised £4 million in growth equity from Foresight Group. The investment, announced October 14, 2026, will fund a domestic growth plan, international expansion, and continued development of Round's technology.

What's the endgame? Founded in 2019, Round serves the music, entertainment, and consumer brands sectors, delivering campaigns through short-form social media content. Its proprietary platform handles campaign design, payment processing, and performance analytics, with access to a global database of over 100,000 content creators.

Where it's heading: The funding supports expansion into the US and APAC markets, alongside key future hires.

A new chair: Liz Sands joins as non-executive chair. She was previously chief executive officer of international talent and luxury brand agency Great Bowery.

"Their support will enable us to accelerate our growth strategy, broaden our technology and unlock new opportunities," said Aaron Sayer, founder and chief executive officer of Round.

The signal: The round sits in the smaller tier of growth deals by size, but it reflects investor appetite for the creator economy. As Sands put it, Round sits "at the forefront of an emerging wave of opportunity in the creator economy."