Miracly launches AI marketing platform with $2.01M pre-seed
What's the deal? MiraclyDealroom has a profile for this one. Try Dealroom →, a Swedish startup building an AI-focused marketing platform, has raised US$2.42M in a pre-seed round and launched publicly. The company, operated by The Wild VenturesDealroom has a profile for this one. Try Dealroom →, is led by co-founder Björn Bergström alongside Arvid Lithander and Shannon Cullum.
Why now? Organic traffic from Google is falling as buyers shift to AI platforms such as ChatGPT and Claude. Gartner reports regular Google search volume has dropped more than 25%, while Forrester and Capgemini figures cited by the company say over 89% of B2B buyers and more than 60% of consumers now use AI tools during purchasing.
What's the endgame? Miracly started with generative engine optimisation (GEO) analytics and AI content generation to help businesses track and improve how AI tools describe their brands. It is expanding into a broader platform covering performance marketing, PR, and analytics, powered by its marketing agent Mira.
Who's backing it? The round was led by Beenext Ventures and LotusDealroom has a profile for this one. Try Dealroom →, alongside a Swedish family office. Angel investors include Stefan Lindeberg, founder of VC firm Creandum; Alex Bouaziz, founder and chief executive officer of Deel; Hedda Båverud Olsson, founder and chief executive officer of Lassie; and Thomas Ekman, former chief executive officer of DustinDealroom has a profile for this one. Try Dealroom → and Tele2Dealroom has a profile for this one. Try Dealroom →.
What's the traction? Pre-launch, Miracly attracted early customers including DreamsDealroom has a profile for this one. Try Dealroom →, AcclimeDealroom has a profile for this one. Try Dealroom →, Pixi Beauty, Andy Okay, and Duellix — with no marketing spend, according to the company. Several are financial institutions or premium brands, which Bergström says value the platform's handling of compliance rules and on-brand content.
What they're saying: "We started out with GEO analytics and AI content generation, but are rapidly becoming a holistic AI marketing platform based on the demand and opportunity we're seeing in the market," Bergström said. "We built the platform we needed ourselves instead," he told Breakit (translated from Swedish).
The signal: The round is a bet that the shift from search engines to AI assistants will force marketing teams to rethink how they reach customers. With offices in Sweden and Singapore, Miracly is positioning itself at the centre of an emerging GEO category as organic traffic economics change fast.
Read more: lnkd.in, miracly.ai, breakit.se
Image credit: Miracly.ai
