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Lassie

Health Tech & Medtech · Stockholm, Sweden · Founded 2020

Lassie.co is a Swedish startup that operates in the pet insurance market. The company offers innovative preventive insurance for pets, with a free app for easy access and management. Their primary clients are pet owners, who can benefit from the company's top-rated insurance services, as evidenced by their high ranking on Trustpilot. Lassie.co's business model is centered around providing insurance coverage for veterinary care, with a maximum coverage amount of 160,000 SEK. The company also offers direct regulation, meaning that in case of a claim, the vet can directly report the damage to Lassie.co, reducing the financial burden on the pet owner. This service is available on weekdays from 8 am to 5 pm, excluding holidays. The company also offers discounts on pet insurance, with potential savings of up to 500 SEK for dog insurance and 250 SEK for cat insurance. Lassie.co's insurance is valid in all Nordic countries and for temporary visits of less than a year in countries within the European Economic Area and the UK, where pets can be transported without quarantine. The company makes money by charging premiums for its insurance policies. The deductible, or the amount the pet owner has to pay out-of-pocket before the insurance coverage kicks in, consists of a fixed and a variable part. The fixed deductible is paid once per insurance year, while the variable deductible is paid for each claim. Keywords: Pet Insurance, Preventive Care, Veterinary Coverage, Direct Regulation, Trustpilot, Discounts, Nordic Countries, European Economic Area, Deductible, Mobile App.