Nat Habit raises $14.7M Series C, rebrands as Breathe Life
What's the deal? Indian direct-to-consumer (D2C) personal care brand Nat Habit is raising US$19.4M in a Series C round led by Trident Growth PartnersDealroom has a profile for this one. Try Dealroom →. Existing investors BertelsmannDealroom has a profile for this one. Try Dealroom →, FirstportDealroom has a profile for this one. Try Dealroom →, Linklight Ventures, Mirabilis, and Dharmayug Investments are also participating.
The breakdown: Trident Growth Partners is contributing US$12.4M, followed by Bertelsmann with US$5.02M and Linklight Ventures with US$923.5K. Mirabilis, Firstport, and Dharmayug Investments will cover the rest. The company is issuing 22.5 lakh Series C preference shares at US$8.6 each.
What's the endgame? Nat Habit, which sells Ayurvedic shampoos, face washes, and moisturisers, has rebranded as Breathe LifeDealroom has a profile for this one. Try Dealroom →, signalling a shift toward a broader lifestyle proposition. The fresh capital will fund business expansion, brand building, and general corporate needs, with US$353.1K going to reduce the employee stock ownership plan (ESOP) pool.
By the numbers: The round values the company at roughly US$108.6M post-money. Following the allotment, Trident Growth Partners will hold 11.44%, while Bertelsmann's stake will rise to 17.54%. Co-founders Swagatika Das and Gaurav Agarwal each held 16% before the latest issue.
The financials: Nat Habit has yet to file its FY26 statements. In FY25, revenue from operations grew 47.2% year-on-year to US$14.4M, though losses widened to US$3.94M.
The signal: The raise lands in the upper tier of deals by size, placing it near the top third of comparable rounds. For a profitable-path-seeking D2C brand still posting losses, the rebrand and fresh capital mark a bet on scaling beyond its Ayurvedic niche.
Read more: indianretailer.com
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