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Nat Habit

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NatHabit - Fresh Natural Beauty Care – Nat Habit

Gurugram, IndiaFounded 2018Wellness Beauty
Valuation $100–250M Last recorded · 2026
Headcount 100–500 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Nat Habit and the history behind them.

About Nat Habit

Nat Habit operates in the natural beauty and wellness market, offering freshly made, 100% natural products inspired by ancient Ayurvedic solutions. The company targets health-conscious consumers seeking chemical-free alternatives for personal care. Its product range includes face washes, hair masks, baby care items, and massage oils, all formulated with natural ingredients like grains, milk, yogurt, fruits, and flowers. Nat Habit follows a direct-to-consumer business model, selling its products primarily through its website, nathabit.in, and offers promotions such as discounts on first orders to attract new customers. Revenue is generated through online sales of its diverse product line, catering to both individual consumers and families. The company emphasizes sustainability and purity, ensuring that its products are free from chemicals and preservatives.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2018
Headquarters
Gurugram, India
Employees
221
Open positions
32
Dealroom signal
87.4/100
Industry
Wellness Beauty
Sector
Wellness Beauty
Client focus
b2c

Funding history

5 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES BOther financing Dec 2023 $10M $41M Whiteboard Capital · Fireside Ventures · Sharrp Ventures · SMBHAV Venture Fund ↗
SERIES AOther financing Apr 2022 $4M $16M Fireside Ventures ↗
Showing the latest 2 of 5 recorded eventsBook a demo for the full funding history →

Growth signals

Nat Habit website traffic

Latest recorded traffic for Nat Habit is 1.6M monthly website visits, up 45.5% over the last three months. Nat Habit's team grew 22.8% over the past year.

Latest monthly visits1.6M 3-month web change+45.5% 1-year team growth+22.8%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

8 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed2 investors entered at this stage

  • Whiteboard Capital
  • Titan Capital

Series A5 investors entered at this stage

  • Fireside Ventures
  • Bertelsmann India Investment
  • Sharrp Ventures
  • SMBHAV Venture Fund
  • Mirabilis Investment Trust

Other known investors1 additional known investor

  • Stride Ventures
Team profiled 10 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
4 countries with
team presence
🇮🇳 India96.8%
🇦🇪 United Arab Emirates1.9%
🇹🇼 Taiwan0.7%
🇪🇸 Spain0.7%
4 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Nat Habit on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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