AI photo-posing app Superpose raises $2.2M seed round led by Khosla Ventures
What's the deal? SuperposeDealroom has a profile for this one. Try Dealroom →, an AI camera app that coaches subjects on how to pose while guiding photographers to capture the shot, has raised a $2.2 million seed round. Khosla Ventures led, with Meitu and OVTR VCDealroom has a profile for this one. Try Dealroom → participating. The company announced the financing on September 15.
What's the endgame? Superpose wants AI to take over part of a photographer's job. Users snap a photo of the person and scene, and the app generates four reference poses in 10 seconds, then overlays an action outline on the viewfinder to guide the shot.
Who's behind it? Former TikTok employees Melody Chu and Jing Liu founded the company. Chu, the chief executive officer, previously led product work at Slack, TikTok, Roblox, and Meta; Liu, the chief technology officer, led AI research on personalised image and video generation at TikTok.
Chu said the idea came from her husband, who she described as "extremely bad at taking photos" — a pain point that had become a problem in their marriage.
How it makes money: The app skips subscriptions. Users get five free generations a day, each producing four reference photos; extra credits cost $2.99 for five or $9.99 for 20. Since launching in July, Superpose has been installed more than 20,000 times and users have completed over 190,000 generations.
What could go wrong? A good portrait depends on both the subject and the photographer. Superpose must match a user's aesthetic in its reference images and then help the photographer recreate that result in real life — a harder second step.
The signal: Superpose is not alone in applying AI to photography. GoogleDealroom has a profile for this one. Try Dealroom →'s Camera Coach on Pixel phones suggests lighting and composition tweaks, and AdobeDealroom has a profile for this one. Try Dealroom →'s Project Indigo reviews finished shots. Superpose's bet is narrower — portrait posing — in a round whose size lands around the 31st percentile for seed deals, a modest early marker in a crowded field.
Read more: eu.36kr.com
Image credit: Superpose
