Women's health brand GLORIAH raises £600,000 seed round

What's the deal? Edinburgh-based women's health brand GLORIAHDealroom has a profile for this one. Try Dealroom → has raised £600,000 in an oversubscribed seed round led by Gabriel Investment SyndicateDealroom has a profile for this one. Try Dealroom →. Highland Venture CapitalDealroom has a profile for this one. Try Dealroom →, Investing Women AngelsDealroom has a profile for this one. Try Dealroom →, Apollo Informal Investments, and Scottish Enterprise also took part. The round beat its initial £500,000 target.

What's the endgame? Founded in 2021 by Jessica-Rose Watson and Isla Wynne Thomas, GLORIAH makes intimate health products, including Soul Gel, a vaginal lubricant, and Liberation Oil, designed for vaginal dryness. The capital will fund UK retail expansion, US market entry, regulatory work, and marketing.

Why now? The brand has built retail momentum, with a Boots.comDealroom has a profile for this one. Try Dealroom → launch planned for October and a confirmed QVC UKDealroom has a profile for this one. Try Dealroom → slot. It is also preparing an Amazon US launch later this year and reports 16,000 community members and 7.5 million social media views in a single month.

Before this round, GLORIAH raised more than £110,000 from sources including Scottish EDGEDealroom has a profile for this one. Try Dealroom →, Zero Waste ScotlandDealroom has a profile for this one. Try Dealroom →, and the Amazon Sustainability AcceleratorDealroom has a profile for this one. Try Dealroom →.

What they're saying: Alex Lusty, who led the deal for Gabriel Investment Syndicate, said members were "hugely impressed and engaged by Jessica and Isla, and the business they have built to date." He added that the raise "reflects a significant market shift, with experienced early-stage investors from diverse backgrounds viewing vaginal dryness solutions as a mainstream investment opportunity."

The signal: At roughly $792,552, the round sits in the 56th percentile for deals of its kind — a mid-sized seed that signals growing investor appetite for a women's health niche long seen as underfunded. Four Scottish angel groups backing one founder team points to an ecosystem warming to the space.

Read more: highgrowth.scot

Image credit: GLORIAH