Todd Boehly's Eldridge backs youth sports media firm Overtime
What's the deal? Overtime, a youth-focused sports digital media company, has raised a late-stage investment round led by Eldridge Capital Management, the asset management arm of Todd Boehly's Eldridge. Financial details were not disclosed.
What's the endgame? The money will support Overtime's work across content, commerce, technology, and live sports. Its properties include Overtime EliteDealroom has a profile for this one. Try Dealroom → and Overtime SelectDealroom has a profile for this one. Try Dealroom → in basketball, and OT7Dealroom has a profile for this one. Try Dealroom → in football.
Who's behind it? Eldridge's sports strategy, led by partner Jeff Wilbur, targets companies with premium intellectual property. Eldridge holds stakes in the Dodgers, Lakers, and Sparks, and has backed Fanatics, FEVO, Fulwell EntertainmentDealroom has a profile for this one. Try Dealroom →, Religion of Sports, and Vivid Seats. As of May, its sports and entertainment funds held $200.8M in assets.
Why now? Overtime last raised US$64.7M Series D round led by Liberty MediaDealroom has a profile for this one. Try Dealroom → in 2022. Its earlier backers include Andreessen Horowitz, Blackstone Strategic PartnersDealroom has a profile for this one. Try Dealroom →, Jeff Bezos, Alexis Ohanian, Drake, Carmelo Anthony, and Kevin Durant.
The signal: A deep bench of investors — from venture firms to athletes and entertainers — keeps returning to Overtime, a sign of the company's standing in youth sports media. Eldridge's entry adds an owner-operator with hard sports assets to that list.
Read more: sportsbusinessjournal.com
Image credit: USAG-Humphreys
