Religion of Sports

The company's business model centers on producing premium, non-fiction narrative content in collaboration with elite athletes. This content is then distributed through major streaming platforms and broadcast partners, including Netflix, ESPN, Apple TV+, and Showtime. Revenue is generated through these content partnerships and the creation of intellectual property. The company has successfully raised significant capital to fuel its expansion, including a $50 million Series B funding round in 2022 led by Shamrock Capital. This investment was aimed at developing new IP, expanding its creator network, and pursuing strategic global partnerships.

Religion of Sports produces a wide range of content that aims to uncover why sports matter beyond the final score. The company has become known for its Emmy Award-winning work on projects like "Man in the Arena: Tom Brady," "Tom vs. Time," and "Greatness Code." Other notable productions feature celebrated athletes such as Simone Biles in "Simone vs. Herself," Conor McGregor in "McGregor Forever," and Serena Williams in "In the Arena: Serena Williams." The company’s approach is to build trust with athletes to tell their stories with sensitivity and depth. While its core focus has been sports, the company plans to expand into other categories like entertainment, business, and music. In 2023, Religion of Sports made a strategic acquisition of the UK-based studio Jiva Maya to expand its global reach.