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Fanatics

eCommerce & Marketplaces · New York City, United States · Founded 2011

Retailer of officially licensed sports apparel and merchandise

Investors

26 investors on Fanatics's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Series A 2 investors entered at this stage
Series B+ 24 investors entered at this stage
Neuberger Berman
Major League Baseball Ventures
Alibaba
Silver Lake Partners
Roc Nation
SoftBank Vision Fund
Fidelity Investments
LionTree Partners
Franklin Templeton Investments
BlackRock
Clearlake Capital Group
Major League Baseball Players Association
NFLPA
NFL
NHL
Major League Baseball
SoftBank
Thrive Capital
Blue Pool Capital
Shawn Jay-Z Carter
DFO Management
Temasek
Qatar Investment Authority
Major League Soccer

Global footprint

Where Fanatics has talent and traffic

Workforce by country
44 countries with
team presence
🇺🇸 United States78.3%
🇬🇧 United Kingdom8.8%
🇮🇳 India3.9%
🇮🇹 Italy1.3%
🇨🇦 Canada1.2%
Top 5 of 44 shown
Web traffic by country
170K monthly visits
across markets
🇺🇸 United States47.2%
🇸🇬 Singapore7.5%
🇮🇳 India6.1%
🇬🇧 United Kingdom3.6%
🇨🇦 Canada3.4%
Top 5 markets shown

Talent graph

The shape of Fanatics's talent

Dealroom maps Fanatics's team person by person — pinpointing the standout operators and scoring them across the six dimensions investors underwrite. The counts and shape below are a public preview; the named individuals and exact scores live in the platform.

DimensionScore
AI Talent Score hidden — book a demo
Engineering Score hidden — book a demo
Product Score hidden — book a demo
Go-to-market Score hidden — book a demo
Leadership Score hidden — book a demo
Research Score hidden — book a demo
Book a demo to unlock Fanatics's exact scores

Source: Dealroom Talent Intelligence. Public profiles show counts and the team's shape only — request a demo for the named individuals, per-person seniority and tenure, and team benchmarks vs peers.

Patent intelligence

$793k patent portfolio · 25 active families

Estimated portfolio value
$793k
<0.01% of valuation · 59.4× smaller than top peer Lululemon ($47M)
25 active patent families

Source: Dealroom Patent Intelligence · Patsnap. Request a demo for the full per-sub-category breakdown, individual records, and quality-score history.

Capital deployed

Fanatics's 13 investments and acquisitions.

Every disclosed deal where Fanatics appeared as a backer or acquirer, 2015–2025. Toggle between venture rounds, M&A, or both. The map below is grouped by the target company's sector — the colored pill on each chip is the round type.

Portfolio analysis

13 deals across Fanatics's capital deployment.

Where the deals concentrate by sector, stage, and decade.

By sectorCount
    By stageCount
      By periodCount

        02 · Portfolio market map

        Fanatics's portfolio, mapped.

        Each chip is one company. Pill colour shows round type — green for Seed, blue for Series A, purple for B/C+, pink for late-stage, amber for M&A. Bigger sectors keep their full list behind “+ N more”.

        Stage
        Period
        13 of 13 deals

        Market sentiment

        What the market is saying about Fanatics

        An AI-synthesized read of the highest-engagement posts about Fanatics on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

        Reading the room on X — pulling top posts and synthesizing themes…

        Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

        See Fanatics on the full Dealroom platform

        Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.