pMotion raises Series A to scale injury-spotting app beyond pro athletes
What's the deal? pMotionDealroom has a profile for this one. Try Dealroom →, a movement intelligence platform built on the expertise of sports medicine practitioner Keith Pyne, has raised a seven-figure Series A. Cobalt CapitalDealroom has a profile for this one. Try Dealroom → led the round, with participation from David Blitzer's Bolt, WME GroupDealroom has a profile for this one. Try Dealroom →, Nimble VenturesDealroom has a profile for this one. Try Dealroom →, Venezia FCDealroom has a profile for this one. Try Dealroom →'s owners, Soul VenturesDealroom has a profile for this one. Try Dealroom →, and Canaan Ventures.
What's the endgame? pMotion uses a smartphone camera to analyse an athlete's range of motion through a two-minute assessment, then flags the root cause of an issue that often originates elsewhere in the body. The app says it can identify injury risk up to 18 months before it sidelines an athlete.
The company plans to expand from elite athletes to youth and consumer markets. Chief executive officer Jason Woo said pMotion was close to finalising youth sports partnerships that would onboard more than a million young athletes over the coming years, with broader access expected in 2027.
Why the pedigree matters: Pyne is a chiropractor and current medical advisor to the Dodgers and Lakers, and previously chaired the Nationals' medical board. He has treated more than 2,000 professional athletes.
When Pyne joined the Nationals before the 2016 season, the team had the second-most injuries in baseball, though 89% were non-traumatic soft-tissue ailments. By 2019, despite one of the sport's oldest rosters, the Nationals had the second-fewest injuries and won a World Series.
The mechanics: Pyne describes injuries as failures along the body's kinetic chain. "Whenever you have dysfunctional range of motion along the kinetic chain, it breaks the system," he said, citing a pitcher whose fastball problems traced back to a lower-leg muscle issue, not the back pain he reported.
The signal: pMotion is betting that preventive movement analysis, long confined to well-resourced pro teams, can be delivered to anyone with a phone. "Our broader goal is to be able to take our software platform and make it as accessible as anyone who wants one who has a mobile phone," Woo said.
Read more: sportsbusinessjournal.com
Image credit: Alasdair Middleton
