Aloja raises €1.2 million to bring dynamic pricing to tourism
What's the deal? AlojaDealroom has a profile for this one. Try Dealroom →, a startup that uses artificial intelligence to set prices for tours and tourist activities, has raised a €1.2 million ($1.4 million) seed round. Lanai PartnersDealroom has a profile for this one. Try Dealroom → and Archipélago Next Ventures led the round, with support from Decelera VenturesDealroom has a profile for this one. Try Dealroom →.
What does it do? Founded in 2025 by Daniel Pino and Daniel Cabra, Aloja adjusts the prices of tourist experiences in real time based on demand, while operators keep control over key parameters. The company likens it to the revenue management tools used in hospitality and commercial aviation.
What's the endgame? The capital will fund international expansion, product development, and deeper integration with booking systems including BókunDealroom has a profile for this one. Try Dealroom → and VentrataDealroom has a profile for this one. Try Dealroom →.
By the numbers: Aloja's pricing engine is active in 12 countries and handles more than 15,000 bookings a month, worth over $2 million. It says clients raise revenues by 17% in their first three months and cut cancellations by roughly a third.
Why it matters: Investors framed the deal around a fragmented sector ripe for modernisation. Miguel Quintanilla, partner at Archipélago Next Ventures, pointed to the startup's "strong traction" against a significant industry problem.
The signal: Aloja's raise lands in the middle of the pack for seed rounds by size, but it points to a wider trend — bringing algorithmic revenue management, long standard in airlines and hotels, to the smaller, less digitised world of experience tourism.
Image credit: Ken Lund
