Fara Homidi Beauty raises $4M as celebrity brands falter

What's the deal? Fara Homidi BeautyDealroom has a profile for this one. Try Dealroom → has raised an additional $4 million in growth capital from Sandbridge CapitalDealroom has a profile for this one. Try Dealroom →, bringing the firm's total investment in the makeup brand to over $7 million. The Business of Fashion reported Fara Homidi was projected to reach $15 million in 2025 sales.

Why Sandbridge? The consumer-focused firm is approaching the $250 million hard cap for its fourth fund. Its beauty portfolio also includes DedCoolDealroom has a profile for this one. Try Dealroom →, KulfiDealroom has a profile for this one. Try Dealroom →, EveristDealroom has a profile for this one. Try Dealroom →, Henry RoseDealroom has a profile for this one. Try Dealroom →, Peach & LilyDealroom has a profile for this one. Try Dealroom →, Madison Reed, R.e.m. Beauty, and U Beauty.

What's the context? The round lands as several celebrity beauty ventures stall. Kate Hudson's supplement brand InBloomDealroom has a profile for this one. Try Dealroom → appears to have shut down roughly six years after launching, its website now offline and its last Instagram post dated July last year. In 2024, the brand had entered 450 Whole Foods stores and reported a 25% customer repeat rate.

More closures: Elaluz, the brand created by influencer Camila Coelho with Luxury Brand Partners, has paused operations, its website telling visitors it's "out for a quick touch-up." At launch, industry sources told WWD that Luxury Brand Partners would invest $6 million to $7 million over three years; by 2021, Elaluz and Coelho's namesake fashion brand generated over $10 million in combined sales.

Bucking the trend: Martha Stewart and dermatologist Dhaval Bhanusali's skincare brand Elm Biosciences is exploring a $10 million to $15 million Series A after reaching a $24 million revenue run rate within a year of launch, sources told Beauty Independent. It launched in September 2025 following an oversubscribed $3.5 million seed round backed by Stewart, Springdale VenturesDealroom has a profile for this one. Try Dealroom →, and Habitat PartnersDealroom has a profile for this one. Try Dealroom →.

A leadership shift: Christoph Kaul has been named chief executive officer of Olaplex, per a LinkedIn post. Kaul, previously regional head of strategy and transformation at Henkel, takes over from Amanda Baldwin, who steered the haircare brand through its $1.4 billion sale to Henkel earlier this year.

The signal: The beauty market is sorting founders from figureheads. Capital is flowing to brands with real revenue traction and operator focus — like Fara Homidi and Elm Biosciences — while celebrity-fronted plays without staying power quietly wind down.

Image credit: Generated with Gemini