Loora raises $22M Series B to close the English-learning gap with AI
What's the deal? Tel Aviv-based Loora has raised $22 million in a Series B round to expand its AI-powered English-learning service. Union Tech VenturesDealroom has a profile for this one. Try Dealroom → led the round, with Hearst VenturesDealroom has a profile for this one. Try Dealroom →, vgamesDealroom has a profile for this one. Try Dealroom →, Emerge, and QP VenturesDealroom has a profile for this one. Try Dealroom → participating. The raise brings total funding to $43.25 million.
What does it do? Loora offers an AI English tutor that tracks a learner's conversation history and tailors lessons to each person's level and goals. Users can practise on topics they choose, from politics to philosophy, for about $10 per month.
By the numbers: Loora has more than 15 million users worldwide and over 200 million AI conversations to date. It uses that dialogue data to keep refining its teaching. Japan ranks among its top 10 markets by user count.
Why now? The company says 95% of the world's population does not speak English as a first language, while 98.5% of firms across 38 advanced economies formally assess English skills when hiring. About 72% of Loora's users are working adults aged 25 to 55 learning English to advance their careers.
What's the endgame? The funding will go toward AI research and development, and expansion across the US, Europe, Asia, and South America. The goal, chief executive officer Roy Mor said, is to bring quality English tutoring — normally expensive and one-on-one — to more people at low cost.
What they're saying: "For millions of people, speaking English fluently has become an important gateway to promotions, better jobs, university, and even changing life itself," Mor said (translated from Japanese).
The investor view: Union Tech Ventures managing director Roxanne Horesh said more than 1.5 billion people are learning English, making it one of education's largest markets. She credited the founding team's execution: "Loora is achieving both high retention rates and solid learning outcomes on a global scale" (translated from Japanese).
The signal: Loora's raise lands in the crowded AI language-learning space, where many rivals started as pronunciation tools or video lessons. Its bet — a system that personalises instruction and measures progress rather than just running chatbot conversations — reflects a broader shift from generic AI apps toward tools built to prove real learning results.
Image credit: Loora
