Loora

About Loora

Loora is an Israeli edtech company, based in Tel Aviv, that builds an AI English tutor so learners can practise real conversation and receive instant feedback at a fraction of the cost of a human teacher. Its premise is that fluent English opens doors to better jobs and opportunities for the roughly 1.5 billion people learning it, and that expensive, scarce one-on-one tutors have been a barrier. The app is available on iPhone and Android.

The product is built on a bespoke system of large language models trained and optimised for a personalised experience for each learner. Users hold open-ended conversations with their AI speaking partner across situations such as business meetings, job interviews and friendly chats, and receive real-time evaluation of pronunciation, grammar, rephrasing and accent. The tutor is always available and positioned as a stress-free, judgement-free space where learners can build confidence, and the company draws on a large proprietary English-acquisition dataset built from learner interactions.

Loora for Business offers the product to corporations, governments and universities for workforce and student English training, alongside a large base of individual learners worldwide. The company publishes user reviews and case material, and presents the tutor as an alternative to classroom courses, phrasebook-style apps and human tutoring.

Loora earns revenue from consumer subscriptions and business licences and competes in the language learning and AI tutoring market, where it differentiates through open conversation, personalised feedback and availability at any hour.