LEVERAGE turns credit union partnership into strategic stake in Valiify
What's the deal? LEVERAGEDealroom has a profile for this one. Try Dealroom →, the service corporation for The League of Credit Unions & AffiliatesDealroom has a profile for this one. Try Dealroom →, has made a strategic investment in ValiifyDealroom has a profile for this one. Try Dealroom →, a digital account opening and loan origination platform. The deal, announced September 14, 2026, builds on a partnership the two struck in June.
Why now? LEVERAGE says it has seen strong early interest from credit unions since launching the partnership. That response prompted it to move from partner to investor.
What's the endgame? Valiify's platform helps credit unions modernise digital onboarding and lending while keeping the personalised service that distinguishes them from banks. The investment is meant to fund the company's growth as it reaches more credit unions and expands its features.
What they're saying: "Our investment in Valiify reflects our confidence in the platform, the team behind it, and the opportunity to create long-term value for credit unions," said Steve Willis, president of LEVERAGE.
Valiify co-founder and chief executive officer Ted Coy framed the deal as more than money. "This investment represents more than capital. It reflects a shared belief that community financial institutions deserve access to technology built around the way they operate and serve their members," he said.
The signal: The move reflects a broader push by credit union service organisations to buy into the fintech tools their members need to compete with larger banks. By taking a stake rather than just reselling, LEVERAGE is betting that ownership deepens its influence over the technology roadmap — and its returns if adoption grows.
Read more: cuinsight.com
Image credit: Generated with Gemini
