Peter Jones bets £30,000 on finger golf in Dragons' Den deal
What's the deal? Finger GolfDealroom has a profile for this one. Try Dealroom →, founded by maths teacher-turned-entrepreneur Glyn Richards, secured a £30,000 early-stage investment from Dragons' Den investor Peter JonesDealroom has a profile for this one. Try Dealroom →. Richards had sought £30,000 for a 15% stake but closed the deal at 30%.
Why the deal? Jones was enthusiastic about the product, telling Richards: "This is what I've been looking for, for a long time." Richards chose Jones over identical offers from fellow Dragons Touker SuleymanDealroom has a profile for this one. Try Dealroom → and Jenna MeekDealroom has a profile for this one. Try Dealroom →, citing Jones's retail connections.
What could go wrong? The pricing drew scrutiny in the room. Richards said he manufactures each unit for £2.53 but sells it for £30 — a gap that prompted Suleyman to remark, "It's a lot of money for that."
The signal: Viewers panned the product as "boring," yet three of five Dragons still made offers. The split shows how investor conviction and distribution reach can outweigh public skepticism on a consumer pitch.
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