XSARUS acquires HCL Commerce specialist Cursum

What's the deal? Dutch e-commerce agency XSARUSDealroom has a profile for this one. Try Dealroom → has acquired CursumDealroom has a profile for this one. Try Dealroom →, a specialist in HCL Commerce+Dealroom has a profile for this one. Try Dealroom →, for an undisclosed sum. The move adds enterprise-grade platform expertise to XSARUS's B2B and B2C commerce business, built over more than 26 years.

Why does it matter? HCL Commerce+ is used worldwide by large enterprise organisations to run complex e-commerce environments. Bringing that capability in-house strengthens XSARUS's position as an independent technology partner for digital commerce.

What changes for customers? For existing Cursum clients, day-to-day operations stay the same. Familiar contacts remain in place, and founder Robert Hazeleger keeps day-to-day control of Cursum.

What's the upside? Through the added scale, Cursum's clients gain access to a broader range of XSARUS services. These include Product Information Management (PIM), performance marketing, data analysis, and the integration of artificial intelligence into commercial processes.

What's the endgame? For XSARUS, the deal deepens its push into the enterprise segment. The combined business aims to offer the scale and stability large retailers and industrial suppliers require, while creating new development opportunities for staff.

The signal: The acquisition reflects continued consolidation among e-commerce specialists, as agencies bundle platform expertise, data, and AI to serve enterprise clients under one roof.

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