Athletic Brewing lands NFL stars Maye and Prescott as investors
What's the deal? Athletic Brewing, the US non-alcoholic beer business, has secured investment from NFL quarterbacks Drake Maye and Dak PrescottDealroom has a profile for this one. Try Dealroom →.
What's the endgame? Athletic Brewing makes non-alcoholic beer, a category that has drawn growing attention as more consumers cut back on alcohol. The backing from two high-profile athletes adds name recognition to that push.
The signal: Sports stars are increasingly attaching themselves to non-alcoholic drinks brands, signalling that the sober-curious market is moving from niche to mainstream.
Read more: sports.yahoo.com
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