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Athletic Brewing

Food · Stratford, United States · Founded 2017

Pioneers in revolutionizing craft non-alcoholic beer for today's healthy and active beer lover MoreLess

Athletic Brewing Co. is a pioneering startup in the non-alcoholic (NA) beer industry, operating in a niche market that caters to consumers looking to reduce or eliminate alcohol consumption without sacrificing the taste and experience of craft beer. The company's business model revolves around the production and sale of award-winning non-alcoholic craft beers, with less than 0.5% Alcohol by Volume (ABV).

The company primarily serves consumers who are health-conscious or abstaining from alcohol, either temporarily or permanently. It offers a range of products to cater to different tastes, and has received over 15,000 five-star reviews and more than 25 gold medal awards, indicating high customer satisfaction and product quality.

Athletic Brewing Co. operates an online subscription model, where customers can subscribe to receive regular deliveries of their favorite beers. Subscribers can save up to 15% on their orders and receive free shipping, making it a cost-effective option for regular consumers. The company also offers incentives for larger subscriptions, such as free gifts including drinking glasses, candles, and coaster sets.

The company has a strong commitment to social responsibility, as demonstrated by its B-Corp Certification and the $2.5 million it has raised for local trails. It operates the world's largest non-alcoholic brewery, located in Milford, CT, and has been recognized as the Brewer of the Year in 2021 and 2020.

In summary, Athletic Brewing Co. is a socially responsible company that has successfully tapped into the growing market for non-alcoholic beverages, offering a range of award-winning craft beers through a convenient subscription model.

Keywords: Non-Alcoholic Beer, Craft Beer, Subscription Model, Health-Conscious Consumers, Social Responsibility, B-Corp Certified, Award-Winning, Online Sales, Free Shipping, Customer Incentives.

Valuation $500M–1B
Revenue $100–500M
Headcount 100–500
Total funding $100–500M
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Company overview

Athletic Brewing company information

The essential company record, classifications and operating signals in one place.

Status
Operational
Founded
2017
Headquarters
Stratford, United States
Employees
276
Open positions
20
Dealroom signal
84.0
client focusb2csub industryInnovative Foodbusiness modelManufacturingsectorNutritionsectorBeveragesectorBeersectorDirect-to-ConsumersectorHealthy NutritionsectorB CorpindustryFood

Valuation & funding

Athletic Brewing funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
GROWTH EQUITY VCOther financing Jul 2024 $50M $800M General Atlantic
LATE VCOther financing Nov 2022 $75M $300M Keurig Dr Pepper
DEBTDebt May 2022 $25M Undisclosed
LATE VCOther financing Oct 2021 $25M $250M Undisclosed
SERIES COther financing May 2021 $50M $200M Alliance Consumer Growth · TRB Advisors
DEBTDebt Feb 2021 Undisclosed
SERIES BOther financing Mar 2020 Blake Mycoskie · Timothy Barakett’s family office · Tastemaker Capital
SEEDOther financing Sep 2018 Undisclosed
SEEDOther financing Aug 2017 Undisclosed
Showing 9 recorded eventsUnlock the complete deal history →

Financials

Revenue and workforce over time

Available revenue and workforce history. Fields without reported data are omitted.

YearRevenueGrowthEmployees
2026 $100M 0% 276
2025 $100M 0% 278
2024 $100M 239
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Growth signals

Athletic Brewing website traffic

Latest recorded traffic for Athletic Brewing is 220K monthly website visits, up 57.1% over the last three months. Athletic Brewing's team declined 0.7% over the past year.

Latest monthly visits220K 3-month web change+57.1% 1-year team growth-0.7%
Monthly website visits47 observations · Jan 2022–Jul 2026
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Comparisons

Athletic Brewing compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Showing 8 of the closest matchesCompare every metric →

Talent graph

Athletic Brewing's talent

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Team profiled 11 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

7 investors on Athletic Brewing's cap table

Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.

Series A 3 investors entered at this stage
Blake Mycoskie
Timothy Barakett’s family office
Tastemaker Capital
Series B+ 4 investors entered at this stage
Alliance Consumer Growth
TRB Advisors
Keurig Dr Pepper
General Atlantic

Global footprint

Where Athletic Brewing has talent and traffic

Workforce by country
🇺🇸 United States · Stratford HQ
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In the news

Latest news about Athletic Brewing

Recent press, funding announcements, and product moves mentioning Athletic Brewing — open to read from the original sources.

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Market sentiment

What the market is saying about Athletic Brewing

An AI-synthesized read of the highest-engagement posts about Athletic Brewing on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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