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Athletic Brewing
Pioneers in revolutionizing craft non-alcoholic beer for today's healthy and active beer lover
About Athletic Brewing
Athletic Brewing Co. is a pioneering startup in the non-alcoholic (NA) beer industry, operating in a niche market that caters to consumers looking to reduce or eliminate alcohol consumption without sacrificing the taste and experience of craft beer. The company's business model revolves around the production and sale of award-winning non-alcoholic craft beers, with less than 0.5% Alcohol by Volume (ABV).
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The company primarily serves consumers who are health-conscious or abstaining from alcohol, either temporarily or permanently. It offers a range of products to cater to different tastes, and has received over 15,000 five-star reviews and more than 25 gold medal awards, indicating high customer satisfaction and product quality.
Athletic Brewing Co. operates an online subscription model, where customers can subscribe to receive regular deliveries of their favorite beers. Subscribers can save up to 15% on their orders and receive free shipping, making it a cost-effective option for regular consumers. The company also offers incentives for larger subscriptions, such as free gifts including drinking glasses, candles, and coaster sets.
The company has a strong commitment to social responsibility, as demonstrated by its B-Corp Certification and the $2.5 million it has raised for local trails. It operates the world's largest non-alcoholic brewery, located in Milford, CT, and has been recognized as the Brewer of the Year in 2021 and 2020.
In summary, Athletic Brewing Co. is a socially responsible company that has successfully tapped into the growing market for non-alcoholic beverages, offering a range of award-winning craft beers through a convenient subscription model.
At a glance
- Status
- Operational
- Founded
- 2017
- Headquarters
- Milford, United States
- Employees
- 276
- Open positions
- 20
- Dealroom signal
- 84.0/100
- Industry
- Food
- Sub-industry
- Innovative Food
- Sector
- Food, Nutrition, Beverage, Beer, Direct-to-Consumer, Healthy Nutrition, B Corp
- Business model
- Manufacturing
- Client focus
- b2c
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| GROWTH EQUITY VCOther financing | Jul 2024 | $50M | $800M | General Atlantic | ↗ |
| LATE VCOther financing | Nov 2022 | $75M | $300M | Keurig Dr Pepper | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Athletic Brewing is 220K monthly website visits, up 57.1% over the last three months. Athletic Brewing's team declined 0.7% over the past year.
Open positions
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A3 investors entered at this stage
Blake Mycoskie- TOTimothy Barakett’s family office
Tastemaker Capital
Series B and later4 investors entered at this stage
Alliance Consumer Growth
TRB Advisors
Keurig Dr Pepper
General Atlantic
Source: Dealroom Talent Intelligence.
Global footprint
Market sentiment
An AI-synthesised read of the highest-engagement posts about Athletic Brewing on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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