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Athletic Brewing
Food · Stratford, United States · Founded 2017
Pioneers in revolutionizing craft non-alcoholic beer for today's healthy and active beer lover MoreLess
Athletic Brewing Co. is a pioneering startup in the non-alcoholic (NA) beer industry, operating in a niche market that caters to consumers looking to reduce or eliminate alcohol consumption without sacrificing the taste and experience of craft beer. The company's business model revolves around the production and sale of award-winning non-alcoholic craft beers, with less than 0.5% Alcohol by Volume (ABV).
The company primarily serves consumers who are health-conscious or abstaining from alcohol, either temporarily or permanently. It offers a range of products to cater to different tastes, and has received over 15,000 five-star reviews and more than 25 gold medal awards, indicating high customer satisfaction and product quality.
Athletic Brewing Co. operates an online subscription model, where customers can subscribe to receive regular deliveries of their favorite beers. Subscribers can save up to 15% on their orders and receive free shipping, making it a cost-effective option for regular consumers. The company also offers incentives for larger subscriptions, such as free gifts including drinking glasses, candles, and coaster sets.
The company has a strong commitment to social responsibility, as demonstrated by its B-Corp Certification and the $2.5 million it has raised for local trails. It operates the world's largest non-alcoholic brewery, located in Milford, CT, and has been recognized as the Brewer of the Year in 2021 and 2020.
In summary, Athletic Brewing Co. is a socially responsible company that has successfully tapped into the growing market for non-alcoholic beverages, offering a range of award-winning craft beers through a convenient subscription model.
Keywords: Non-Alcoholic Beer, Craft Beer, Subscription Model, Health-Conscious Consumers, Social Responsibility, B-Corp Certified, Award-Winning, Online Sales, Free Shipping, Customer Incentives.
Valuation & funding
Athletic Brewing funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| GROWTH EQUITY VCOther financing | Jul 2024 | $50M | $800M | General Atlantic | ↗ |
| LATE VCOther financing | Nov 2022 | $75M | $300M | Keurig Dr Pepper | ↗ |
| DEBTDebt | May 2022 | $25M | — | Undisclosed | ↗ |
| LATE VCOther financing | Oct 2021 | $25M | $250M | Undisclosed | — |
| SERIES COther financing | May 2021 | $50M | $200M | Alliance Consumer Growth · TRB Advisors | — |
| DEBTDebt | Feb 2021 | Undisclosed | — | ||
| SERIES BOther financing | Mar 2020 | Blake Mycoskie · Timothy Barakett’s family office · Tastemaker Capital | ↗ | ||
| SEEDOther financing | Sep 2018 | Undisclosed | — | ||
| SEEDOther financing | Aug 2017 | Undisclosed | — |
Financials
Revenue and workforce over time
Available revenue and workforce history. Fields without reported data are omitted.
| Year | Revenue | Growth | Employees |
|---|---|---|---|
| 2026 | $100M | 0% | 276 |
| 2025 | $100M | 0% | 278 |
| 2024 | $100M | — | 239 |
Growth signals
Athletic Brewing website traffic
Latest recorded traffic for Athletic Brewing is 220K monthly website visits, up 57.1% over the last three months. Athletic Brewing's team declined 0.7% over the past year.
Hiring
Open positions at Athletic Brewing
Current openings linked to this company in Dealroom.
Comparisons
Athletic Brewing compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
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|---|---|---|---|---|---|
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ALOHAEmployee-owned maker of plant-based protein products |
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Vive OrganicMaker of cold-pressed wellness shots |
Santa Monica, United States | Acquired | |||
Ripple FoodsMakes non-dairy milk with just as much protein as milk and half the sugar |
Berkeley, United States | Operational | |||
Vita CocoBenefit corporation owned by All Market Inc. mainly selling coconut water |
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Guayakí Yerba MateOrganic yerba mate beverages with fruit juices, available in still and sparkling formats for a refreshing energy boost |
Sebastopol, United States | Operational | |||
VoodFrozen plant-based ready meals for home delivery |
Heerhugowaard, Netherlands | Acquired |
Talent graph
Athletic Brewing's talent
Source: Dealroom Talent Intelligence.
Global footprint
Where Athletic Brewing has talent and traffic
In the news
Latest news about Athletic Brewing
Recent press, funding announcements, and product moves mentioning Athletic Brewing — open to read from the original sources.
Market sentiment
What the market is saying about Athletic Brewing
An AI-synthesized read of the highest-engagement posts about Athletic Brewing on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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