Rokker completes Pretty Technical buyout to build integrated igaming firm
What's the deal? Igaming consultancy RokkerDealroom has a profile for this one. Try Dealroom → has acquired the remaining shareholding of platform and technology provider Pretty TechnicalDealroom has a profile for this one. Try Dealroom →, folding its products, engineering team and innovation staff into the business design, research and consulting firm. Rokker had taken a majority stake in Pretty Technical in the summer of 2025.
What's the endgame? Rokker now offers igaming operators a single team spanning strategy, technology, engineering, operations and innovation. The goal is to spare partners the work of "stitching it together themselves," said founder and chairman Andy Rogers.
What changes? Pretty Technical's portfolio moves under Rokker, including its Mikado player account management solution, the Hiro Casino Management System, Prio Prize Draw platform and Domino Vault. The combined company covers real-money gaming — casino, sports betting and prediction markets — plus sweepstakes, prize draws and competitions.
Pretty Technical's innovation team becomes Rokker Innovation Labs, a group applying AI and agentic technology to commercial client problems.
Who runs it? Emma Blaylock, formerly chief executive officer of Pretty Technical, becomes CEO of the combined business. Co-founder Andre Marenke joins the board as group chief information officer, and Trevor Milsom stays on as group chief financial officer.
The signal: The deal reflects a wider push in igaming toward bundling consultancy, technology and managed services under one roof, as operators look to cut the complexity of working with multiple vendors.
Image credit: Generated with Gemini
