UIN raises $2M to turn transactions into habits with AI
What's the deal? Argentine startup UINDealroom has a profile for this one. Try Dealroom → has raised $2 million in a seed round led by Ewa CapitalDealroom has a profile for this one. Try Dealroom → to help banks and fintechs turn one-off transactions into recurring habits. Driven VCDealroom has a profile for this one. Try Dealroom →, Brazilian Venture Capital, ADN, GAIN, New VenturesDealroom has a profile for this one. Try Dealroom →, Santiago SiriDealroom has a profile for this one. Try Dealroom →, and LAN Accelerator also joined.
What's the endgame? Founded in February 2025 by Facundo Corsi and Manuel Heredia, both former n1uDealroom has a profile for this one. Try Dealroom → executives, UIN built BehaviorOS. The platform plugs into apps run by banks, fintechs, wallets, retailers, and telecoms via API, then fires AI-driven missions, challenges, streaks, and incentives based on each user's transaction behaviour.
Why now? The founders' pitch draws on a hard lesson from n1u, the gamer wallet that reached roughly 2 million users in Argentina. "Rather than build another consumer fintech, we decided to build the technology we wished we'd had when we were on the other side," the founding team said (translated from Spanish).
By the numbers: In under a year, UIN works with 10 clients across Argentina, Peru, Ecuador, and Mexico, analyses over 300 million transactions, and generates more than 10 million behavioural triggers a month. It reaches over 80 million users indirectly. The company says BehaviorOS delivers an average 18% lift in usage frequency and a 10% cut in churn.
What's next? UIN will strengthen its commercial and technical teams and deepen its presence in existing markets, with Mexico the main growth focus for the next 12 months. Argentina and Peru account for close to 60% of the current portfolio. The startup aims to multiply its current $1 million run-rate tenfold over that period.
Its business model pairs a monthly licence with a variable per-trigger fee tied to concrete results, such as more card payments, QR operations, or microcredit originations. The 12-person team operates from Buenos Aires.
The signal: The round lands above the 90th percentile by size for seed deals in Argentina's marketing sector, a sign of investor appetite for engagement tools built for Latin America's fintech ecosystem — where retaining users, not just acquiring them, is the harder game.
Read more: startupslatam.com
Image credit: UIN
