FundraiseSep 4, 2026, 00:15 UTC

eComID buys Nilum for recommerce push, weeks after €14.6M seed

What's the deal? Stockholm-based eComID has acquired fellow Stockholm startup Nilum, an AI-native second-hand shopping specialist, to enter the recommerce market. Nilum's founder, Jonas Fagerlund, joins eComID as head of recommerce. Terms were not disclosed.

Why now? The deal follows eComID's €14.6 million seed round, announced in late August 2026 and led by London-based Systemiq Capital. Regeneration.VC, Course Corrected, Stadium, and returning backer CapitalT also participated.

What's the endgame? Founded in 2023, eComID is building a "Shopping Passport" — a system that lets shoppers carry their size, fit, taste, and preference data across connected brands. It works with more than 60 brands, including COS, J.Lindeberg, and Axel Arigato, and reaches an estimated 20 million shoppers monthly.

The acquisition marks eComID's first move into second-hand fashion. It plans to apply its personalisation technology to pre-owned items, tackling what it calls a scattered, hard-to-navigate market.

The hire: Fagerlund, who previously ran Nilum, now leads recommerce at eComID. "Nilum was built to make second-hand shopping radically easier by leveraging AI," he said, adding that eComID gives his technology "the context, reach and platform to move much faster."

eComID counts H&M Group among its strategic backers, alongside Truecaller co-founder Alan Mamedi, King co-founder Sebastian Knutsson, and former Depop chief executive Maria Raga. It holds ISO/IEC 27001:2022 certification and is SOC 2 Type 2 and GDPR compliant.

The signal: The acquisition ties AI-driven personalisation to sustainable retail, a pairing investors are increasingly backing. eComID aims to make its Shopping Passport a cross-brand standard spanning both new and second-hand fashion.