E
eComID
Shopping Passport for AI-powered personalised commerce and sizing
About eComID
eComID is a Stockholm commerce-infrastructure company founded in 2023 that builds a Shopping Passport so shoppers can carry size, fit, taste and preference context across connected brand sites. Its AI agent Vera uses that context for sizing intelligence, conversational search and personalised discovery on retailers' own storefronts. Since launch in 2024 the platform works with more than 60 brands (including COS, J.Lindeberg, Axel Arigato, NN07, Peak Performance, Haglöfs, Asket and Stadium), reaches about 20 million monthly shoppers, and press cites roughly 30% lower returns and 10% higher conversion for participating brands; the company is ISO/IEC 27001 and SOC 2 Type 2 certified. In August 2026 eComID raised a €14.6 million ($17 million) Seed led by Systemiq Capital, with Regeneration.VC, Course Corrected, Stadium, returning CapitalT, strategic H&M Group Ventures and retail/tech angels, to fund international expansion, Shopping Passport rollout and team growth after a prior €2.75 million pre-seed. Sources: EU-Startups 25 Aug 2026; Retail Technology Innovation Hub.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2023
- Headquarters
- Stockholm, Sweden
- Employees
- 18
- Open positions
- None listed
- Dealroom signal
- 77.4/100
- Industry
- Fashion, Energy
- Sub-industry
- Waste Solution
- Sector
- Energy, Supply Chain Management, Retail, Waste Reduction, Sustainable Development Goals, Industrial Technology, Retailtech, Climate Tech, Circular Economy
- Business model
- SaaS
- Client focus
- b2b
- Investment activity
- 1 company, latest Sep 2026
- Capital deployed
- —
- Preferred round
- ACQUISITION
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SEED✓Equity / VC | Aug 2026 | $17M | $68M | Regeneration.VC · H&M Group Ventures · Systemiq Capital · Stadium | ↗ |
| SEED✓Equity / VC | Mar 2024 | $3M | $12M | CapitalT | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for eComID is 12K monthly website visits, up 46.3% over the last three months. eComID's team grew 20% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed6 investors entered at this stage
CapitalT
Systemiq Capital
Regeneration.VC
H&M Group Ventures
Stadium
Course Corrected
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about eComID on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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