Needi raises £1M follow-on to scale personalised corporate gifting
What's the deal? NeediDealroom has a profile for this one. Try Dealroom →, an Armagh-based corporate gifting platform, has secured a £1m follow-on investment from the Investment Fund for Northern Ireland (IFNI)Dealroom has a profile for this one. Try Dealroom →. It is the company's second round from IFNI, bringing total funding raised to £2.4m.
What's the endgame? The funding will accelerate development of needi's technology platform, which helps organisations shift from generic gifting, rewards, and branded merchandise towards personalised experiences. IFNI, managed by Clarendon Fund ManagersDealroom has a profile for this one. Try Dealroom →, is supported by the British Business Bank.
Who's using it? Co-founded by Louise Doyle and Steph Scholes, needi now works with more than 150 organisations, including Microsoft, Spotify, Intuit, and DPDDealroom has a profile for this one. Try Dealroom →. It has produced bespoke products such as "Microsoftopoly" board games and delivered personalised Christmas gifting for 15,000 DPD drivers.
Why now? The investment follows a period of rapid growth. Needi has achieved more than 400% year-on-year growth and generated £1.6m in revenue last year.
What they're saying: "The team has demonstrated exceptional execution, achieved impressive year-on-year growth, and has continued to innovate and expand its customer base," said Claudine Owens, senior investment manager at Clarendon Fund Managers.
Doyle framed the pitch around how people work today. "We're living through one of the biggest shifts in how people work and connect," she said, noting that many employees feel less valued despite promises that AI will make them more productive.
The signal: For Clarendon Fund Managers and the British Business Bank, the round reflects continued backing of high-growth, female-founded technology businesses with global ambitions — and a bet that personalised experiences will outlast generic corporate rewards.
Read more: insidermedia.com
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