Incredible raises SEK 19m seed round after pivot

What's the deal? IncredibleDealroom has a profile for this one. Try Dealroom →, a Jönköping-based startup building a voice-controlled AI assistant for Mac and Windows, has raised SEK 19 million (about $2 million) in a seed round. The capital comes on top of $700,000 the company secured in 2024, when it operated as VISS.AIDealroom has a profile for this one. Try Dealroom →.

Who's backing it? Existing investors Starbright InvestDealroom has a profile for this one. Try Dealroom → and Spintop VenturesDealroom has a profile for this one. Try Dealroom → returned for the new round, joined by Swedish angels, founders, and operators including Magnus Emilson, Rikard Steiber, Daniel Langkilde, Henrik Landgren, Oliver Hildebrandt, Fabian Hielte, and Viktor Nord.

Why now? Founded in early 2024 by Philip Alm and David Bacelj, the company pivoted in spring 2026. Its current product lets users hold a hotkey, speak a command in plain language, and watch an AI agent carry it out on screen across any application, including legacy enterprise systems.

The founding team is spending two months in the Bay Area meeting early enterprise customers and US investors ahead of a planned public release later in 2026. Alm describes the risk of becoming "speed-blind" while surrounded by dense talent and outsized visions, but argues that voice-driven computer control can make AI agents more useful to ordinary employees.

The signal: Incredible's pivot and fresh capital point to a shift in how AI reaches enterprise workflows — from chat interfaces toward agents that operate software directly. The company is betting that voice becomes a default way people direct their machines.

Read more: Breakit · Swedish Tech News · Jönköpings-Posten

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