Wipro Consumer Care acquires 60% stake in Dermatouch
What's the deal? Wipro Consumer Care & Lighting has acquired a 60% stake in skincare brand DermatouchDealroom has a profile for this one. Try Dealroom → at an enterprise value of Rs 387.5 crore. It will buy the remaining 40% over the next three years, with founders Anish Nagpal and Amit Purswani and the existing team continuing to run the business.
What each side brings: Dermatouch makes concern-based skincare products targeting pigmentation, acne, brightening, and sun protection, selling through direct-to-consumer, online marketplaces, and offline retail. Wipro already operates skincare brands including Derma LabDealroom has a profile for this one. Try Dealroom →, Dr. DermisDealroom has a profile for this one. Try Dealroom →, and Bio-essenceDealroom has a profile for this one. Try Dealroom → in international markets.
By the numbers: Dermatouch reported revenue of Rs 131 crore in FY26, up 114% from FY25. Sales volumes grew from about 60,000 products a month two years ago to more than 60,000 a day.
What's the endgame? The deal marks Wipro Consumer Care's entry into India's premium skincare segment and its first move into digital-first brands. "We would only look at Digital brands that have the potential to expand offline, which Dermatouch has already proven," said Kumar Chander, chief executive officer of Wipro Consumer Care & Lighting.
Why now? This was Wipro Consumer Care's 18th acquisition globally and its third in a month, following purchases of Good HomeDealroom has a profile for this one. Try Dealroom → and Eva from TTK HealthcareDealroom has a profile for this one. Try Dealroom → and S brands in the Philippines.
The signal: Legacy consumer companies are increasingly buying fast-growing digital-native brands to plug into high-growth categories. For Wipro, Dermatouch offers a tested playbook — a science-backed brand with proven online demand and an offline runway — as it chases India's expanding premium skincare market.
Read more: BestMediaInfo
Image credit: Generated with Gemini
