SII buys 51% of DOOH for Rp197.34B at 80% below market
What's the deal? PT Sinergi Internasional Investama (SII)Dealroom has a profile for this one. Try Dealroom → has acquired a 51% controlling stake in PT Era Media Sejahtera Tbk (DOOH)Dealroom has a profile for this one. Try Dealroom →, buying 3.95 billion shares from PT Prambanan Investasi SuksesDealroom has a profile for this one. Try Dealroom → on July 30, 2026. The total value is Rp197.34 billion.
The price: SII paid Rp50 per share — just 20% of DOOH's Rp236 closing price that day, an 80% discount to market. Prambanan retains 15.09%, and the public holds the remaining 33.91%.
What's the endgame? SII said the deal is meant as an investment and an effort to "sustainably develop DOOH's business." As DOOH's new controlling shareholder, it will conduct a mandatory tender offer, with details to follow.
Who's behind it? Tinawati owns 99.9% of SII, with Sugiyanto holding the rest, making Tinawati the ultimate beneficial owner (UBO) of the DOOH shares. She is also UBO of PT Solusi Sinergi Digital Tbk (WIFI)Dealroom has a profile for this one. Try Dealroom →, holding a direct 0.29% stake.
The signal: The overlap ties DOOH into a wider network. WIFI is controlled by PT Investasi Sukses BersamaDealroom has a profile for this one. Try Dealroom →, an entity affiliated with its president commissioner, Hashim Djojohadikusumo — pointing to a consolidation of digital media assets under linked ownership.
Read more: IDN Financials
Image credit: ell brown
