Talent giant DBA buys V1sion Ventures to help creators build businesses
What's the deal? Digital Brand Architects (DBA)Dealroom has a profile for this one. Try Dealroom →, a creator talent company owned by United Talent Agency (UTA)Dealroom has a profile for this one. Try Dealroom →, is acquiring V1sion VenturesDealroom has a profile for this one. Try Dealroom →, a boutique talent-management shop founded in 2022 by content creator Alina Benun. The companies declined to disclose terms.
What changes? V1sion Ventures' talent moves under DBA's management. Benun joins the company along with her team of three talent managers and two other staff members.
Who's on the roster? V1sion Ventures manages creators including Instagram lifestyle creator Leigh Soriano, music artist Chelsea Jordan, and Philadelphia Eagles linebacker Zack Baun. The company grew into a seven-figure business in its first year.
Why now? Benun founded V1sion Ventures on the thesis that creators needed help diversifying revenue and building their own businesses. DBA said the deal lets it invest in creator entrepreneurship and help creators build brands beyond social media.
What's the endgame? "From the beginning, DBA has believed that creators are entrepreneurs who deserve partners that can help them build enduring businesses," said chief executive officer Raina Penchansky. DBA has moved this way before, launching Digital Brand ProductsDealroom has a profile for this one. Try Dealroom → in 2015 and buying the Digital Golf CollectiveDealroom has a profile for this one. Try Dealroom → in 2022.
The signal: M&A in the creator space has accelerated, with Publicis GroupeDealroom has a profile for this one. Try Dealroom → and AccentureDealroom has a profile for this one. Try Dealroom → snapping up platforms and agencies including Captiv8Dealroom has a profile for this one. Try Dealroom → and Whalar. US influencer marketing spend is expected to cross $12 billion this year, while social-media creator revenue will exceed $20 billion, according to EMARKETER.
Image credit: Generated with Gemini
Read more: Business Insider
