Scalpers buys into youth label Yuxus to fuel its expansion
What's the deal? Spanish fashion group ScalpersDealroom has a profile for this one. Try Dealroom → has taken a stake in YuxusDealroom has a profile for this one. Try Dealroom →, a youth-focused clothing brand founded eight years ago by brothers Guillermo and Álvaro Ferre. The move aims to accelerate the label's growth and expansion. Terms were not disclosed.
What's the endgame? The two companies plan a joint expansion strategy to consolidate Yuxus in its current markets and launch in new countries. The goal is to pool both teams' resources to support the brand's growth.
What changes? Yuxus founders will stay at the helm, preserving the brand's autonomy and identity, while Scalpers Company comes on as a strategic partner. Yuxus currently runs 14 stores and employs close to 100 people.
Why now? Scalpers, a textile brand launched in 2007, says the deal reflects its aim to build an ecosystem of brands with their own identity and growth potential, reaching new segments and audiences.
The signal: The tie-up adds to a broadening Scalpers portfolio that already includes VictoriaDealroom has a profile for this one. Try Dealroom →, the guest-wear label founded by Vicky Martín Berrocal; footwear brand Mim ShoesDealroom has a profile for this one. Try Dealroom →; and surf-focused sportswear line DeeplyDealroom has a profile for this one. Try Dealroom → — positioning both firms toward further consolidation in Spanish fashion.
Image credit: nenad53
Read more: Forbes España
