SELECCIÓN Consulting acquires AppsFreedom (Pillir) to build an AI-first enterprise services model
What's the deal? SELECCIÓN ConsultingDealroom has a profile for this one. Try Dealroom → has acquired AppsFreedomDealroom has a profile for this one. Try Dealroom → (formerly Pillir), folding the startup's agentic AI technology into its enterprise delivery model. Terms were not disclosed. The move pairs three decades of SAP expertise and a growing ServiceNow practice with software designed to run inside systems enterprises already operate.
What each side brings: SELECCIÓN provides SAP implementation, ServiceNow, and cloud operations services built over more than 30 years. AppsFreedom contributes an execution engine that lets AI agents read and write directly inside installed-base systems like SAP ECC, S/4HANA, OracleDealroom has a profile for this one. Try Dealroom →, and Microsoft DynamicsDealroom has a profile for this one. Try Dealroom →.
What's the endgame? SELECCIÓN wants to put AI agents to work inside live SAP and non-SAP systems without asking customers to replace what already runs. Every practice now follows the same principle: agents handle repetitive execution, while certified experts own architecture and judgment.
The key hire: Vaidya AiyerDealroom has a profile for this one. Try Dealroom →, AppsFreedom's founder and chief executive officer, joins as vice president of enterprise AI. His role is to merge AppsFreedom's technology with SELECCIÓN's IT and business expertise across its four practices.
Why buy, not license? Chief executive officer Badal PatelDealroom has a profile for this one. Try Dealroom → framed ownership as the core rationale. "Owning this technology outright, instead of licensing someone else's AI, is what lets us move faster for our customers and back it with real accountability," he said.
The signal: The deal reflects a wider push among systems integrators to embed agentic AI into legacy enterprise software rather than rip-and-replace it. SELECCIÓN's position is that agents should coexist with native tools like SAP Joule, with governance, role-based access, and human oversight built into each engagement.
Read more: Aithority
Image credit: Generated with Gemini
