S
ServiceNow
AI · Santa Clara, United States · Founded 2004 · IPO 2012
News
NTT DATA buys Netgain to build Sweden's largest ServiceNow specialist
Aug 26, 2026
News
SELECCIÓN Consulting acquires AppsFreedom (Pillir) to build an AI-first enterprise services model
Aug 12, 2026
News
Israel's Inevitable AI Group raises $6M pre-seed to spin up AI-native rivals to SaaS giants
Aug 7, 2026
Market map
ESG data providers and reporting software startups
Talent graph
ServiceNow's talent
Source: Dealroom Talent Intelligence.
ServiceNow mafia
Startups founded by ServiceNow alumni
Former ServiceNow employees who went on to start their own companies. Sorted by Dealroom signal score.
Haviv RoshIsrael
Mohan KonyalaUnited States
Philip NordenfeltSweden
Anisha DUnited States
Adam SilverUnited States
Dave StephensUnited States
Ken J CarpenterUnited States
Annie Davila CampanelloAustralia
Damien HontangFranceGlobal footprint
Where ServiceNow has talent and traffic
team presence
across markets
Patent intelligence
$412M patent portfolio · 1,193 active families
Where ServiceNow concentrates vs peers
Each axis is a top-10 topic across ServiceNow and its closest peers. #1 = 100, #10 = 10, absent = 0.
Source: Dealroom Patent Intelligence · Patsnap. Request a demo for the full per-sub-category breakdown, individual records, and quality-score history.
Capital deployed
ServiceNow's 101 investments and acquisitions.
Every disclosed deal where ServiceNow appeared as a backer or acquirer, 2013–2026. Toggle between venture rounds, M&A, or both. The map below is grouped by the target company's sector — the colored pill on each chip is the round type.
101 deals across ServiceNow's capital deployment.
Where the deals concentrate by sector, stage, and decade.
01 · Deployment strategy vs peers
Where ServiceNow deploys vs peers
Each axis is a Dealroom topic tag — picked from the cluster's most-tagged themes. Values are normalized per axis: the peer with the highest tag-coverage on that axis sits at the edge, others scale relative to them. Toggle between M&A, venture, or both.
02 · Portfolio market map
ServiceNow's portfolio, mapped.
Each chip is one company. Pill colour shows round type — green for Seed, blue for Series A, purple for B/C+, pink for late-stage, amber for M&A. Bigger sectors keep their full list behind “+ N more”.
Market sentiment
What the market is saying about ServiceNow
An AI-synthesized read of the highest-engagement posts about ServiceNow on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
See ServiceNow on the full Dealroom platform
Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.