Palette raises €3M pre-seed to make AI models swappable
What's the deal? PaletteDealroom has a profile for this one. Try Dealroom →, a Copenhagen startup, has raised €3 million in pre-seed funding led by Ugly Duckling VenturesDealroom has a profile for this one. Try Dealroom →, with backing from EmblemDealroom has a profile for this one. Try Dealroom →, Acadian VenturesDealroom has a profile for this one. Try Dealroom →, and several angels. It is building a context layer that lets companies switch between AI models rather than lock into one vendor.
What's the endgame? The company launched Palette Desktop alongside the raise, letting teams point any AI agent — Claude Code, Codex, Mistral, or Gemini — directly at files in Google Drive, OneDrive, or Dropbox. Co-founder Brian Kyed wants everyone in a company to work the way engineers already do with coding agents, collaborating on shared folders while using different agents at once.
Why now? Kyed, who spent a decade turning a Copenhagen crowdfunding project into a business, says today's AI wave recalls the early, recipe-free days of software-as-a-service. "Everybody was just trying things. There was no recipe," he told Tech Funding News .
Why model neutrality? Kyed argues that companies tying all their context to a single model surrender pricing power. "If you build your entire company to only use one model... they can set the price they want," he said. "Companies should own their own context, so they can use any model."
By the numbers: At €3 million, the round sits in the top 10% of enterprise software seed-stage deals in Denmark, based on a sample of 9,950 rounds. Palette, founded in 2025 by Kyed, Lars Ettrup, Steffen D. Sommer, and Christian Lomholt, has eight staff and plans to reach 10. The money will fund the push to convert design partners into paying customers.
What could go wrong? Kyed concedes that OpenAI or Anthropic could build their own context layers. Rivals already circle: Glean reached about $300 million in annual recurring revenue at a $7.2 billion valuation by May 2026, and Freehand raised $75 million for a supply-chain context layer.
The signal: Demand for the category is building. DataHub's State of Context Management 2026 report says 91% of companies expect to build or buy a context platform within a year, and 89% plan to invest in context management infrastructure — a market Palette is betting will splinter into engineering, business-data, and workflow layers.
Read more: Tech Funding News
Image credit: Palette
