Como's venture arm buys stake in Collecto at €45M valuation
What's the deal? Como VenturesDealroom has a profile for this one. Try Dealroom →, the investment arm of Italian football club Como 1907, has acquired a stake in CollectoDealroom has a profile for this one. Try Dealroom →, an Italian startup specialising in the fractional ownership of collectible luxury goods. The deal was struck at a company valuation of €45 million.
What does Collecto do? It runs what it calls the first Italian digital platform that lets users buy shares in collectible luxury goods through fractional ownership.
What's the endgame? The tie-up lets Collecto tap the Como 1907 brand and identity. For the club, it marks another move in its strategy to invest off the pitch.
Why now? The agreement originated at the first edition of Pitch Day, held in December 2025. That event marked the official debut of Como 1907's venture capital project, developed with The Players FundDealroom has a profile for this one. Try Dealroom →, the venture infrastructure company behind the club.
The signal: The deal shows football clubs moving beyond sponsorships and merchandise to act as investors, backing startups that can trade on their brand while the clubs build portfolios off the pitch.
Read more: Italian Directory
Image credit: Generated with Gemini
