AcquisitionAug 4, 2026

P&G to buy supplements brand Thorne in health push

What's the deal?

Procter & Gamble will acquire supplements brand Thorne , chief executive officer Shailesh Jejurikar confirmed. The consumer goods giant disclosed the deal alongside its quarterly earnings.

What's the endgame?

Thorne sells nutritional supplements, adding a health and wellness line to P&G's portfolio of household and personal care brands.

The signal:

The acquisition signals P&G's push deeper into the supplements market, extending its reach beyond its traditional consumer staples.

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