Vaaree raises ₹65 Cr Series A to expand its AI home decor engine
What's the deal? Bengaluru-based home decor marketplace VaareeDealroom has a profile for this one. Try Dealroom → has raised ₹65 Cr (around $6.8 million) in a Series A round co-led by Hero EnterpriseDealroom has a profile for this one. Try Dealroom → and Cap Alpha VenturesDealroom has a profile for this one. Try Dealroom →. The capital ranks among the larger rounds in its sector.
What's the endgame? Founded in 2022 by Varun Vohra, Garima Luthra, and Pranav Arora, Vaaree runs an online marketplace with more than 1.5 lakh products across bedding, furnishings, kitchenware, bath, and lighting.
Where's the money going? Vaaree will strengthen its AI-powered discovery engine VibeCheck and expand its fulfilment network. VibeCheck offers personalised recommendations, room visualisations, and automated moodboards, and the startup plans new fulfilment and quality-verification hubs to enable next-day deliveries.
Why it matters: “Most people know how they want their home to feel, but translating that into the right products is difficult,” said cofounder Vohra. He said VibeCheck aims to give “every Indian access to a personal home stylist” that makes each recommendation instantly shoppable.
The backstory: Before this round, Vaaree had raised over $6 million from PeerCapitalDealroom has a profile for this one. Try Dealroom →, Peak XV's SurgeDealroom has a profile for this one. Try Dealroom →, All In CapitalDealroom has a profile for this one. Try Dealroom →, Better CapitalDealroom has a profile for this one. Try Dealroom →, and Asian Paints' family officeDealroom has a profile for this one. Try Dealroom →.
The signal: Investor interest in home decor and home improvement remains steady. This year, AllHomeDealroom has a profile for this one. Try Dealroom → — started by PharmEasy's cofounders — raised a $21 million Series B, while D2C homeware startup HomeEssentialsDealroom has a profile for this one. Try Dealroom → pulled in ₹70 Cr (around $7.7 million) in a pre-Series B led by 360 ONE AssetDealroom has a profile for this one. Try Dealroom →.
Image credit: Gnilenkov Aleksey
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