AllHome

AllHome Corporation is a Philippine-based, one-stop-shop home improvement retailer. The company was incorporated on May 29, 2013, and is an affiliate of Vista Land, the Philippines' largest homebuilder. It was founded by Manuel B. Villar, Jr., a businessman and former politician with extensive experience in real estate development, having founded Camella Homes in the early 1970s. His background in homebuilding provided a strategic advantage for AllHome, creating a synergistic relationship with Vista Land's housing projects and a captive market of new homeowners. AllHome launched its first store in 2013 and went public with an Initial Public Offering (IPO) on the Philippine Stock Exchange in October 2019. The business operates a retail model through various store formats, including large mall-based stores, free-standing locations, and smaller specialty stores under the 'AllBuilders' brand, which focus on construction and hardware categories. The company's revenue is generated from the wholesale and retail of a wide array of goods through its physical stores and e-commerce channels. The retailer caters to a broad clientele, including homeowners, builders, architects, and interior designers. Its core offering is a comprehensive selection of products across eight main categories: construction materials, hardware, appliances, tiles, sanitary wares, homewares, furniture, and linens. AllHome carries over 800 local and international brands, complemented by 18 in-house brands. To enhance the customer experience, the company provides value-added services such as consultations with in-house building experts and interior designers, customizable furniture, and delivery services. Keywords: home improvement retail, construction materials, furniture, hardware, appliances, homewares, building supplies, sanitary ware, home decor, Philippine retail, one-stop-shop, Vista Land affiliate, Manuel B. Villar Jr., home renovation, interior design, building contractors, home furnishing, DIY products, e-commerce retail, AllBuilders