Fundraise

GetVantage raises ₹63 Cr with ex-RBL Bank chief Rajeev Ahuja leading

What's the deal? GetVantage, a Mumbai-based B2B fintech startup, has raised ₹63 crore (about $6.6 million) in a Series A1 round of equity and debt. Former RBL BankDealroom has a profile for this one. Try Dealroom → managing director Rajeev AhujaDealroom has a profile for this one. Try Dealroom → and investment firm SanRaj GroupDealroom has a profile for this one. Try Dealroom → led the round.

Who else joined? Existing investors Chiratae VenturesDealroom has a profile for this one. Try Dealroom →, Varanium Fintech Fund, and VCMintDealroom has a profile for this one. Try Dealroom → also participated. The round takes GetVantage's total funding to over $47 million since its founding.

What's the endgame? The fresh capital will scale GetVantage's capital gateway platform, an API-led infrastructure that lets marketplaces and logistics companies embed financing for their merchant networks.

Founded in 2019 by Amit Srivastava and Bhavik Vasa, GetVantage started in revenue-based financing and has since expanded into cash-flow-based lending for MSMEs. It offers funding from ₹2 lakh to ₹20 crore, using alternative data to assess businesses on cash flows rather than collateral.

Why now? India's MSME sector faces a credit gap of around ₹30 lakh crore, as small businesses struggle to access formal financing over collateral requirements, thin credit histories, and documentation hurdles. That gap has opened room for digital lenders using alternative underwriting.

GetVantage says it has aided over 2,000 businesses, including Arata, Rage CoffeeDealroom has a profile for this one. Try Dealroom →, The Healthy CompanyDealroom has a profile for this one. Try Dealroom →, and ElevarDealroom has a profile for this one. Try Dealroom →. Its products span term loans, business loans, and cash advances tailored to small-business operating cycles.

The signal: With a former bank chief leading the round, GetVantage is positioning to connect institutional capital with underserved MSMEs — competing against Velocity, Klub, and Efficient Capital Labs in India's fast-growing embedded finance market.

Read more: Inc42

Image credit: Generated with Gemini

Source: dealroom

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