Rice Hall James buys $3.53M stake in ODDITY Tech as stock slides
What's the deal? Rice Hall James & Associates purchased a new position in ODDITY Tech during the first quarter of 2026, buying 264,020 shares worth about $3,533,000, according to a Form 13F filing with the Securities and Exchange Commission. That gives the fund roughly a 0.46% stake in the beauty and wellness tech company.
What does ODDITY do? It operates a consumer tech platform that builds digital-first beauty and wellness brands, including IL MAKIAGE. The company uses data science, machine learning, and computer vision to match consumers with products.
Why now? The buy lands during a rough stretch for the stock. ODD recently traded around $15.34, down from a 12-month high of $75.45 and near its 12-month low of $9.25, with a market capitalisation of about $883 million.
What do the numbers say? In its most recent quarter, reported 2 June 2026, ODDITY posted revenue of $197.94 million, beating the $187.87 million consensus but down 26.2% year on year. It reported a loss of $0.17 per share, missing the ($0.04) estimate.
Mixed signals from insiders. Chief financial officer Lindsay Drucker Mann sold 109,602 shares on 30 June 2026 at an average $15.09, a $1,653,894 transaction executed under a Rule 10b5-1 plan to cover tax obligations. Over the same period, insiders sold 128,805 shares worth $1,932,910.
What could go wrong? Analysts are cautious. The stock holds a consensus "Reduce" rating, with eight hold and five sell calls, and a price target of $25.39. Wall Street Zen and Zacks Research have both cut it to "strong sell" in 2026.
The signal: Rice Hall James joins larger holders such as Baillie Gifford, Morgan StanleyDealroom has a profile for this one. Try Dealroom →, and Janus HendersonDealroom has a profile for this one. Try Dealroom →, all of which added shares during the same stretch. Institutions now own 35.88% of ODDITY — a bet on a rebound even as revenue contracts and analysts pull back.
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