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ODDITY

eCommerce & Marketplaces · New York City, United States · Founded 2014 · IPO 2023

ODDITY is a consumer technology company that builds and scales digital-first brands in the beauty and wellness industries. The company operates a portfolio of brands and services, leveraging data science, machine learning, and computer vision to deliver personalized product recommendations to its customers. This direct-to-consumer model allows ODDITY to build relationships with its clients, gathering data to refine its algorithms and improve its product offerings. ODDITY's business model is centered on creating and acquiring brands, then using its technology platform to accelerate their growth. The company's revenue is generated through the online sales of its beauty and wellness products. By controlling the entire process from brand creation to customer acquisition, ODDITY is able to maintain high margins and build long-term brand equity. The company also invests in research and development, with ODDITY LABS focusing on AI-based molecule discovery to create new and effective beauty and wellness formulations. Keywords: consumer tech, beauty, wellness, artificial intelligence, machine learning, direct-to-consumer, e-commerce, brand building, personalization, molecular discovery