Anmasa raises ₹30 Cr to take made-to-order staples beyond Delhi NCR
What's the deal? Direct-to-consumer grocery startup AnmasaDealroom has a profile for this one. Try Dealroom → has raised ₹30 Cr ($3.1 million) in a seed round led by Fireside VenturesDealroom has a profile for this one. Try Dealroom →, with participation from existing backer Blume Ventures and undisclosed angels. Founded in 2024, the Gurugram-based company sells around 200 SKUs of minimally processed staples, including flour, spices, edible oils, rice, pulses and ghee. It has raised ₹47.5 Cr in total to date.
What's the endgame? Anmasa runs a neighbourhood micro-manufacturing model, processing staples close to customers after an order is placed. Its outlets — which it calls "bright stores," in contrast to quick commerce's dark stores — produce stone-ground flour, wood-pressed oils and freshly milled spices in small batches.
Its signature product is made-to-order flour: customers pick from more than 30 grains, millets and seeds to build custom blends for regional dishes such as luchi, poori and bhakri.
Where's it going? Anmasa plans to enter Bengaluru within three to six months, followed by Pune or Hyderabad, and has identified 25 cities for expansion over the next five years. The startup currently operates nine stores, five in Gurugram and four in Noida.
What's the money for? The capital will fund new cities, stores and manufacturing hubs, plus tech infrastructure, leadership hires and product personalisation. Anmasa is also building an enterprise resource planning system to track operations from sourcing to delivery. "Technology, team building, expansion. These are the three core areas that we are focusing on moving forward," cofounder Yatish Talvadia told Inc42.
Why now? Talvadia says 88% of India's wheat flour market remains unorganised, with local mills often struggling on hygiene and consistency. Anmasa aims to bridge the gap between those mills and packaged brands by combining freshness and customisation. Cofounder Shailendra Upadhyay previously founded grocery platform Veggie India, acquired by MilkbasketDealroom has a profile for this one. Try Dealroom → in 2019.
The signal: At $3.1 million, Anmasa's round sits in the 94th percentile of seed rounds for Indian food startups over the past four years, according to Inc42's sample of 365 deals. The scale points to investor appetite for hyperlocal, personalised food models as consumers increasingly seek minimally processed staples.
Read more: inc42.com
Image credit: WordRidden
