Sweden's Original Creation raises SEK 7.7M to trace product lifecycles
What's the deal? Umeå-based Original CreationDealroom has a profile for this one. Try Dealroom → has raised SEK 7.7 million ($880,000) in a seed round led by Partnerinvest NorrDealroom has a profile for this one. Try Dealroom →, with participation from angel investors. It also secured a SEK 1.2 million innovation grant to fund product development.
What's the endgame? The startup has built a digital platform that helps businesses manage information across a product's entire lifecycle — from origin and manufacturing to environmental impact. The goal is to centralise that data so companies can track, verify, and share it.
Why now? Regulators and consumers are demanding more transparency across global supply chains. Original Creation says the funding will help it expand the platform and support businesses working on sustainability reporting.
The signal: Europe's push toward digital product passports and lifecycle reporting is turning product traceability into a critical capability for manufacturers. Original Creation is betting that stricter environmental rules will drive steady demand for tools that turn complex lifecycle data into verifiable information.
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