Supply6 raises US$6.52M led by Unilever Ventures to scale daily supplements
What's the deal? Indian daily supplements brand Supply6Dealroom has a profile for this one. Try Dealroom → has raised US$6.52M in a Series A round led by Unilever VenturesDealroom has a profile for this one. Try Dealroom →.
ZeropearlDealroom has a profile for this one. Try Dealroom → VC and actor-entrepreneur Kriti SanonDealroom has a profile for this one. Try Dealroom → also joined the round.
The company will spend the capital on product innovation, clinical research, supply chain, and expansion across direct-to-consumer, marketplace, and quick-commerce channels.
Why now? Supply6 is scaling fast, operating at an annualised revenue run rate of US$10.2M and expecting to hit US$13.6M within three to four months.
Its flagship product, Supply6 360, packs more than 63 ingredients — including probiotics, micronutrients, and adaptogens — into a single supplement. Two flagship products drive 80% of revenue.
“We started Supply6 because getting high-quality daily supplements shouldn’t require a cupboard full of products or hours of planning,” said co-founder and chief executive officer Vaibhav Bhandari.
What could go wrong? Heavy reliance on two products is a risk. As Zeropearl VC founder Bipin Shah noted, 80% of revenue comes from just two items.
New formats, markets, and channels will test whether the brand can broaden its appeal beyond its core range.
The signal: Unilever Ventures, the corporate investment fund of the consumer goods giant, is placing an early-stage bet on a market where daily supplements are increasingly sold through sachets and quick-commerce rather than pharmacy shelves. Adding angel investor and Bollywood actor Kriti Sanon to the cap table signals a play for the celebrity-driven brand-building that dominates India’s direct-to-consumer wellness scene.
Read more: Economic Times
Image credit: Clean Wal-Mart
