Adomate raises €1.4M seed to scale AI ad creation
Adomate, a Belgian AI startup that helps marketing teams create social media ads at scale, has raised €1.4 million in seed funding. The round was backed by Angelwise, RDY Ventures, Seeder Fund, and ML6, along with angel investors including former Accenture executive Jo Deblaere. The company will use the capital to expand internationally, grow its team, and develop new platform features.
Founded in late 2024 by former ML6 colleagues Simon Logghe and Lucas Desard, Adomate is headquartered in Ghent and has grown to a team of ten. It already serves more than 50 customers, including Loop Earplugs.
Consumer ad fatigue and the algorithms powering platforms like Meta and TikTok are forcing brands to churn out fresh creatives at an unprecedented pace. Marketing teams have more data than ever but lack the time to turn insights into enough new ads.
Adomate started as an agency using its AI tools internally, then evolved into a software platform. It now lets marketers build custom workflows that combine performance data, competitor analysis, and consumer behaviour to generate higher-performing ads faster.
"Advertising platforms increasingly reward brands that can deliver a high volume of creative, relevant, and diverse campaigns," said Simon Logghe, chief executive officer and co-founder. "Adomate provides the means for teams to create better-performing ads at scale."
The AI-powered ad creation space is getting crowded, with both startups and big platforms building generative tools for marketers. Adomate will need to prove its data-driven approach delivers measurably better results than alternatives. Expanding internationally from a small Belgian base also brings the usual challenges of selling into new markets with limited resources.
Adomate's seed round highlights growing investor appetite for AI tools that sit at the intersection of creative production and performance data — a niche widening as ad platforms algorithmically penalise brands that can't refresh creatives fast enough. Notably, ML6, which backed the round as a corporate investor, is also where both founders previously worked, suggesting strong conviction from insiders who know the team and the technology first-hand.
Read more: StartupRise
