Yimidida

The firm has positioned itself in the Less-Than-Truckload (LTL) shipping market, which involves transporting freight that does not require a full truck. Yimidida's business model is a platform-based system that combines online accessibility with offline operational infrastructure. This model was developed to unify a fragmented market by setting high standards and improving market access through a 'bottoms-up' approach. A key differentiator is its 'network-crowdfunding + capacity-crowdsourcing' strategy, which facilitates rapid network expansion while minimizing capital expenditure. The company's revenue is primarily generated from fees for logistics services, including pick-up, delivery, and freight forwarding, supplemented by value-added services like packaging, warehousing, and supply chain management solutions.

Yimidida provides a range of services catering to the B2B sector, particularly focusing on industries like manufacturing, commerce, and electronics. Core offerings include national and express LTL services, payment collection, transport insurance, return receipts, and cargo forwarding. The company leverages technologies such as big data, cloud computing, and AI to optimize its operations through its proprietary 'Galaxy' system, which handles order-client matchmaking and vehicle monitoring. Customers can manage their logistics needs, from placing orders to tracking shipments, via a mobile app and website. This digital interface is supported by a physical network of over 200 fulfillment centers and 12,000 service stations across China, ensuring broad coverage, especially in rural towns and villages.

The company has undergone significant growth, backed by substantial funding. It has raised a total of over $547 million through multiple funding rounds, with its first round in 2016. Notable investors include CDH, Cathay Capital, and Boyu Capital. In December 2021, Yimidida was acquired by Huisen Suyun. Prior to its acquisition, the company had expanded its network to 31 provinces and was handling an annual cargo volume exceeding 10 million tons.