Wizaplace

The firm operates on a Software-as-a-Service (SaaS) model, targeting businesses looking to establish B2B, B2C, or C2C marketplaces without extensive development costs. This approach is designed to democratize the marketplace model, making it accessible for projects ranging from e-procurement and digital transformation to the circular economy. Revenue is generated through subscriptions, and notably, the company states it does not take a commission on its clients' sales.

The platform is structured around a core system, partly based on microservices, that orchestrates business processes through APIs for integration with third-party solutions like ERPs and CRMs. Key functionalities include comprehensive tools for both administrators and sellers. Features cover product information management (PIM) for handling catalogs, categories, and content moderation, along with capabilities for selling products, services, and subscriptions. For B2B clients, the platform supports complex needs such as managing user roles (preparer, buyer, decision-maker), deferred payments, quantity-based discounts, dynamic pricing, and handling VAT exemptions for intra-EU transactions. The software is mobile-responsive and includes analytics dashboards to provide insights into sales performance.

Throughout its history, Wizaplace has secured significant funding, raising a total of $17.7 million through multiple rounds, including from investors like Bpifrance and Crédit Mutuel Innovation. A major milestone occurred in July 2022 when the company was acquired by Lundi Matin, a Montpellier-based software publisher, following a period of receivership.